A Netflix’s hidden message in “El Camino”?

Last week, Netflix released “El Camino: a Breaking Bad Movie”, a good sequel of the well know TV series with Aaron Paul and Bryan Cranston.

In the second part of the movie, during a flashback with this two actors, comes this scene (at 1:45:05):

A Netflix’s statement of position about account sharing?

At this point, the doubt is legitimate:

Is Netflix account sharing legal?

Yes, it is. Afterall, you wouldn’t be able to create multiple profiles if Netflix accounts were limited to use by a single person.
The company has also clarified that it has no plans to clamp down on users who share their accounts, however, some terms apply.

According to Netflix’s ToS:

4.2. The Netflix service and any content viewed through the service are for your personal and non-commercial use only and may not be shared with individuals beyond your household. During your Netflix membership we grant you a limited, non-exclusive, non-transferable right to access the Netflix service and view Netflix content. Except for the foregoing, no right, title or interest shall be transferred to you. You agree not to use the service for public performances.

Netflix Terms of Use

Members of your household can be understood as family members or roommates that currently live on the same addres, but what happens if you want to share your account with your partner or a family member if they live in another city?
Luckily, Netflix Chief Product Manager Neil Hunt has said:

“I don’t think we are obsessed with enforcing compliance with a one-household-per-account constraint. Because, in reality, it’s a high-value programme, so that’s what people are going to do.”

DigitalSpy

But now, you may have another question:


How Netflix may spot illegal account sharing activities?

Last january, UK company Synamedia unveiled a new service that uses machine learning to spot shared passwords.

It works like this: a streaming service buys access to Synamedia’s platform, which analyzes data from all its users, like where an account is being accessed from, what time it’s used, what content is being watched and by what device, and so on.
All this data are used as model for train an AI able to spot infringers.


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